Connecting with your team is important to developing stronger internal development and to drive growth. Employee experience’s goal is to drive your team’s engagement by providing quality of life improvements. This means improving their day-to-day functions with new technologies, supporting their wellbeing, and proving learning opportunities.
Many employees have started voicing their preferred form of learning and it’s video training. Videos are the easiest way to share knowledge and improve information retention for your employees. This leads to reduced training costs and more effective training processes.
By delivering training moments with eye-catching video content, you can increase engagement and increase productivity. Let’s look at how you can leverage video training to improve your employee experience.
How video training impacts employee engagement
Engaged employees can have a direct impact on productivity for their team and your business. We know that in many cases, engaged employees can increase productivity by 17% and reduce absenteeism by 49%!
So how do you get engaged employees? By adding video training to your employee experience. Employee experience has several learning and development strategies to help your team grow both professionally and in size. Among them are leveraging interactive and multimedia training content formats such as video.
HRD New Zealand found that for onboarding new employees, video training is an excellent way to welcome new hires. This enables leadership to share knowledge, policies and culture to be captured, and build brand awareness from day one. With the surge of remote hires in 2020, video training delivers these elements of the employee experience effectively to new staff.
Why does video training stand out? Check out the stats below:
- According to Brandon Hall Group, L&D budget allocations for video training increased by 19% in 2020.
- Employees are 75% more likely to watch a video than to read text for training.
- More than 50% of U.S. organizations transitioned their training to online platforms in 2020
- People remember video 95% more than text or audio.
If you leverage video training with an online training platform, you can increase knowledge retention and engagement with your team. Not only that, but your team is 75% more likely to watch your video training than other modalities. And this data comes from hundreds of organizations like your own.
How video training impacts company culture
Using video training specifically enables you to share moments of culture in the workplace, even with remote employees. Video captures what makes your team different, how your organization offers socializing moments, and how company values translate to practices.
Customers resonate with brands they can relate to on a personal level. If your customers drink coffee and you share a video about your team’s top cafe orders, that’s a cultural connection. If you capture a video on a day in the office (or remote) with your employees, you’re able to establish authenticity with your customers.
Video is also one of the best methods to share your organization’s narrative. A great example of this is having your leadership team create a short video on how their department connects with company values. Your team will get excited knowing how they’re helping your mission and customers will appreciate your authenticity.
Another great example of using video training to share culture is creating a video org-chart. These can be simple videos that introduce a team member and a little about themselves.
Gather these videos and create a common space to share them, either an online training platform or a single video channel. Then you can share a little about everyone with the company like an org-chart, but with a depth of authenticity. Getting to put a face to the role and name and voice builds a stronger relationship across your organization.
How can you use video training to improve your EX?
So now that you see the benefits of video training, let’s talk about an easy way you can implement it today: sharing sales enablement training with business development representatives.
To get you in the example, let’s say your a SaaS product firm with a team of 100 and have a BDR team of 10. You roll out quarterly updates to your platform and need to get your team trained on the benefits.
Sales enablement training looks at the most effective way you can share information to increase their efficiency. It also improves employee experience by providing engaging ways to scale your team’s growth.
Delivering sales enablement with video
For this example, you just released a new product update and need an easy way to share the knowledge with your BDR team. A PDF would take a significant amount of resources to create in time for your team to train before the update is live. A traditional experience where you meet with them all and go over each aspect of the update is a hassle for scheduling.
That’s where video comes in to save the day.
Using a rapid video creation tool like Biteable, you can create a set of three training videos. One video is a screen share demonstrating the update in action. A second video is an engaging set of animations that covers unique selling points. The final video discusses possible use cases the new update would benefit.
Each video lasts less than 2 mins and is packaged with a short quiz testing knowledge on the update details. You deliver this to your team and they engage with the training on their own time before the update goes live. Because you chose video training, you spent less than 30mins creating sales enablement and delivered it to your team in an engaging format.
Now that’s training smart.
This is just one example of the many ways you can leverage video training for your employee experience. With the right tools, you can make meaningful training experiences to drive your employee engagement. And now you have a great reason to start using video training for your team’s growth!
Want even examples or ideas on how to implement video training or how to save time and increase productivity with online training? Chat with us today! Our team of experts build hundreds of solutions for any use case you can imagine. And they’re ready to design yours!
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