Learner First Model Part 2
By starting your training process with a comprehensive understanding of your learner - your training structure, tools and content will flow seamlessly.
This blog is from a 12 part series about our learner-first training model. If you’d like to read more about the learner-first model, you can check out the other articles in the series, or download a free copy of our ebook.
The learner-first training approach places the learner at the center of your training strategy.
When learner pathways are structured, tools are chosen and learning is designed with the learner in mind, trainers will see more engaged learners, better training outcomes, and happier, healthier, smarter workplaces.
The evaluation stage is about gaining as much understanding of
your learners and your learning goals as possible before building
out your training.
By starting your training process with a comprehensive understanding of your learner, your training structure, tools, and content will flow seamlessly.
For this article, we will focus on learning how to create learner personas
The first step in your evaluation stage is to gather as much information on your learners as possible. The most comprehensive way to do this is by creating learner personas.
Only 34.6% of medium-sized organizations provide their learners with a link between learning and personal objectives.The Learner Experience Report, 2019 – Brandon Hall Group
A learner persona is a representation of a learner group. It’s an identity you can easily refer back to when creating your training strategy. Learner personas help you to think of your learners as people, and design your training accordingly.
Your learner persona should contain both demographic information—for example, age, department, and geographic location—and psychometric information. Psychometric information covers your learner’s motivations and needs.
Psychometric information you may want to gather could be:
Here’s an example of a basic learner persona that includes all those details.
Whilst the example above is quite basic, it illustrates the power of a learner persona.
By drilling into Barry’s persona, we start to understand the best methods for training him (mobile), his reasons for learning (hitting sales targets), and even how we could theme his learning to maximize engagement (sports).
Check out this online course to see how to incorporate learner personas into your onboarding.
As you make your learner personas more comprehensive, they will become exponentially more powerful. By understanding your learner groups in great detail, you’ll be able to tailor your training to such a degree that your training outcomes will soar.
As you become more comprehensive with your learner personas, you may find that you might have multiple different personas depending on the size of your learner base.
The next article in this series will look at the second part of evaluating your learners in the learner-first approach—identifying and creating learner goals.
Your learner goals will help you define what knowledge you need to share with your learners, determining what success means to you when rolling out your program.
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