Written training documents can be time-consuming to read and challenging to create. That’s why video has become the gold standard in training. Video training is faster and more fun for everyone, from the production team to the trainees. Here’s how video makes your training more efficient (and some tips on improving your training with video).
Obviously, the classroom and text materials have their place in training. There are times when these traditional teaching methods are the best or only options. But these classical teaching methodologies aren’t enough in today’s digital landscape.
Fortunately, video is here to help. Video is easily one of the most efficient communication media and is a must-have component for modern training programs.
We understand that you’ve got training to run, so this section has the data, tips, and tricks in short form, to help you keep your schedule intact.
Video training is far less expensive than classroom training. Video is the best way to replace the in-person learning experience. You can also reduce travel costs and training hours because video training can be delivered anywhere.
You can quickly take advantage of this cost efficiency by converting your classroom training into video training that can be consumed anywhere.
Information delivered through video is more memorable. Video training is 83% more effective when it comes to long-term information retention. Even text materials like PowerPoint slides are more effective when they’re supplemented with video.
Your whole training team can get in on the video production process. With just a little coaching, any team member can share their expertise in video format. Modern video making software makes video creation a quick and collaborative process that your whole team can share (without prior experience).
Using video enables you to train on-demand. You and your employees have schedules to manage. With the right online training platform, video training can be delivered on-demand. That way your employees can finish their training when it works in their schedule, to keep training standards and productivity high.
If you simply upload your training videos where everyone can access them, your teams can complete their training with minimal impact on business operation.
Video training makes your training more consistent across the board. If your teams are spread across multiple working locations or consist of remote employees, you may not have a trainer available to deliver in-person training at all of your work sites or for your remote workers.
Video training enables you to deliver the same training to all of your employees, regardless of their work location. That way your entire organization is on the same page.
Ready for a deeper dive into how video training can ease the strain on your training budget and reduce your training time? Keep reading to get all the details.
Why video training is better and faster
Video is, quite simply, one of the best—maybe THE BEST—medium for delivering information. These days, most people watch videos every day. And, thanks to smartphones and laptops, videos are viewable almost anywhere.
But the strength and versatility of video isn’t all about better, faster learning. It’s also more efficient on the production side. We’ll get into the details in a moment. But, ultimately, using video can save you time and money at every stage, from training creation to training completion.
Here’s how video does that for you.
Video training is less expensive than classroom training
Training hours are one thing. But classroom training also requires a physical facility that’s large enough to accommodate everyone that needs to attend training.
Video training, on the other hand, can be completed just about anywhere. This reduces, or completely eliminates, things like travel expenses and training facility costs.
Microsoft found that using video training cost just $17 per training hour, compared to $320 per training hour for classroom training. That’s a huge cost reduction.
And making the jump from classroom training to remote video training is a shorter hop than you might expect. If you’re already doing classroom training, you can record the classroom presentations and use them to supplement your eLearning materials.
As more of your training moves to video, you can use the recorded presentations as loose scripts for creating tailor-made training videos for video training.
Using video improves information retention
According to Kaltura, 69% of employees prefer to learn new skills from video And 90% of employees have already used video for learning new skills.
When you couple that with the fact that people retain as much as 60% of information that gets delivered visually, video clearly has the power to help your employees learn new skills and information as quickly as possible and put that information to use when they need it.
Of course, simply adding a video or two to your courses won’t quite get you the maximum effect (but it’s better than no video at all). Interactive videos keep learners engaged much better than traditional videos. Also, you’ll get better results from your video training if learners know that they’ll be tested on the information they’ve learned in the video.
To keep videos interactive, break them up into shorter segments, with quick retention check questions in between each segment. That way, trainees are less likely to hit play on a video and tune out.
Also, send a longer assessment a few days after the learner has finished the training videos. This verifies that they’ve learned the information from the videos and gives learners a reason to stay engaged throughout the training.
Properly implementing video training like this will enable trainees to complete their training faster and retain more of the information. This reduces the need for retraining and enables your teams to complete more training in fewer training hours.
Video is faster and easier to create than other media
Writing and editing are relatively specialized skills. Even an experienced expert can struggle to clearly put their knowledge down on paper. And writing software only marginally reduces the time it takes to write and edit text-based training materials.
In contrast, the right software can make video production much faster. And recording videos requires relatively little specialized training. Most people are relatively good at communicating information verbally and have probably recorded a video or two on their phones.
This enables you to gather information from your entire training team and even include knowledge from experienced employees who may not be part of the training team (and who may not be great writers).
Then, the entire team can contribute to putting the video together. Even if the video is edited by a single person or a few people, everyone can give meaningful feedback. It’s very easy to involve your team collaboratively in video training creation.
Watch this video for a quick primer on how easy and fast it is to make and training videos today.
Video training on-demand
The impact on business operations is one of the hidden costs of training.
Training is necessary for employees and teams to succeed in their roles. But hours spent in training are not spent getting things done. This is the productivity cost of training.
Being able to offer training on-demand enables employees to complete training when it’s most convenient for them and when it has minimal impact on production.
But there’s one more benefit of on-demand video training: microlearning.
Microlearning uses small bits of training that you can deliver right when an employee needs the information. If an employee is feeling stuck or needs a quick refresher on a certain process, they can pull up a quick microlearning video and get a specific training module right when they need it.
This can save a lot of work hours because it saves employees from having to bother supervisors and co-workers to answer a quick question. Or it could be even worse than asking a quick question: an employee might end up spending hours digging through piles of documentation to get the information they need.
Using on-demand video in your eLearning platform enables your employees to self-serve microlearning modules when they need them most.
Of course, in order to create these microlearning opportunities, you need to understand which training modules your employees use most often and which training materials are best-delivered on-demand, rather than upfront.
Be sure to establish a feedback loop where employees can give feedback on the information they use and reference most often. Then create easily accessible and consumable video training to help them make the most of on-demand training.
Video creates training consistency across your organization
Have you ever worked in a large organization where an employee transfers from one location to another, and it turns out that the employee learned a different way of doing things at the work location where they came from?
That’s not ideal for creating an efficient organization where employees can seamlessly transition from one team or work site to another.
But it’s the reality in many large businesses. Often managers or other employees perform training administration. Or the local training manager does not have access to standardized materials.
A good system for distributing training materials will definitely help solve this problem. Video goes one step further. With video, you can distribute the same training material — in a visually engaging way — to all of your employees, so that they see the exact same information, presented in exactly the same way.
This ensures that all of your employees learn the same processes and can easily move from one work location to another, without any retraining.
The easiest way to use video to create this consistency is to create training videos for your core processes and distribute them to all of your work locations. Then have the local trainers use the same training videos as part of the onboarding process.
Ultimately, video is simply a more efficient training media than most others. Video works perfectly on its own or as a supplement to other training materials. Video is also easier to make than ever, putting it in the hands of all trainers.
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