Introduction to Customer Training

As a Product Manager, you may be tasked to deliver customer training or end-user education programs to boost product knowledge, increase user engagement, and enhance customer learning; the ultimate goal of these programs is to enhance customer satisfaction and retention. You want these programs to be cost-effective, but also easy to implement and customized to match your brand.

We’ll explore the various tools available for customer training as well as the essential features to prioritize when considering these tools. Additionally, we will discuss advanced capabilities to elevate your customer training program, alongside some strategies for measuring and maintaining customer engagement.

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