Founded by Travis Jordan, Instructional Design Central is a global resource hub for learning and development professionals. With years of experience in education, product development and training, Travis has built a reputation for curating tools, resources, and insights that support instructional designers worldwide.
The challenge
Travis identified a clear gap in the market: while the ADDIE model remains the foundational framework for instructional design, most training resources felt outdated, overly theoretical, or passive.
He envisioned a course that would be:
- Practical and interactive, not just slides and PDFs
- Flexible enough to integrate with external tools like Thinkific
- Aligned with modern principles of agile design and development
- Supported by AI to provide real-time learner guidance
- Easy to create and update without requiring extensive design or development resources
But with limited time and a big vision, Travis needed a course creation platform that could help him move quickly from idea to launch—without sacrificing quality.
The search for the right platform
Travis explored his options but found most tools either too rigid, too complex, or not built with instructional designers in mind.
What he needed was clear:
- Speed: the ability to go from idea to live modules quickly
- Interactivity: tools to create quizzes, videos, and templates for active learning
- Flexibility: seamless integration with Thinkific and a custom-built AI learning agent
- Professional quality: polished lessons that looked as good as they performed
That’s when he turned to Coassemble.
“I wanted to create a course that felt modern, interactive, and scalable—without getting bogged down in technical headaches. Coassemble gave me the flexibility to design the course I had in mind, and the speed to bring it to life.”
— Travis Jordan, Founder of Instructional Design Central
The solution: Building a smarter ADDIE course
Using Coassemble, Travis built the backbone of his “Mastering the ADDIE Model”course with structured, engaging modules for each phase of the framework—Analysis, Design, Development, Implementation, and Evaluation.
Key features Travis relied on included:
- Structured lessons and quizzes to reinforce each stage of the ADDIE model
- Templates and videos to support hands-on, active learning
- Seamless embedding of Coassemble modules within a Thinkific wrapper
- Integration with a bespoke AI agent, giving learners real-time support, guidance, and course artifacts.
With Coassemble, Travis was able to create a course that blended structure and flexibility—delivering a modern, interactive learning experience for instructional design professionals.
The results
In just a few weeks, Travis transformed his vision into a polished course experience:
- Interactive lessons and quizzes fully hosted on Coassemble
- AI-supported learning companion integrated for real-time learner support
- Thinkific wrapper providing a hybrid learning environment
- Buzz ahead of launch, with early interest from instructional designers worldwide
Beyond the launch, Travis now has a scalable foundation he can update, expand, and evolve as the course grows.
This means:
- Faster course development cycles compared to traditional authoring tools
- Higher learner engagement through interactive content and AI support
- Scalability to adapt and expand the course as instructional design practices evolve
“Coassemble helped me take a big idea and turn it into something tangible—quickly. The platform gave me everything I needed to build a course that feels modern, interactive, and professional.”
— Travis Jordan
Why Coassemble?
For Travis and Instructional Design Central, Coassemble offered the balance he needed: speed, flexibility, and quality. It became the foundation for building a course that not only teaches the ADDIE model—but redefines how it’s taught.
